We love stories.
We love stories so much, we want TO share yours with the world.

We also love business. Can you see the link here?

Good stories make good business.



With nearly 20 years experience writing for, consulting to and editing respected national publications with global reach, we can share your story with the world and turn it into good business.

Never before has content been a bigger king in the world of communication. If your story doesn’t speak, your e-newsletter could be deleted, your magazine trashed, your message ignored.

Not if we have anything to do with it.

At Primary Ideas, we specialise in providing content that not only gets a reaction, but that all-important interaction.